Your size, sorted: measuring yourself at home for Indian sizes
You need a soft measuring tape and a fitted top. Stand relaxed — do not hold your breath or pull the tape tight. Bust: around…
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Looking after your ethnic wear: washing, storing, ironing
The first wash matters most. Wash a new cotton or hand-dyed piece on its own, in cold water, with a mild…
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Five ways to style one saree — office, puja, party and more
For the office, keep the pleats crisp and the pallu pinned flat over the shoulder. A high-neck three-quarter-sleeve blouse in…
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Cotton, rayon or silk blend: choosing fabric for an Indian summer
Cotton breathes better than anything else and is the honest answer for daily wear in April and May. It creases, and…
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How to choose the right kurti for your body shape
Most of us buy a kurti because we love the print, then wonder why it doesn’t sit the way it…
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Find the piece you will reach for again and again
New styles land every week. Browse the full collection, or tell us the occasion and we will suggest something you will love.